Lubrizol Exhibiting at SCS Formulate

The Lubrizol Corporation announces its participation at SCS Formulate in Coventry, United Kingdom on November 14-15. Attendees visiting Surfachem stand 330 will have the opportunity to explore the diversity of the Lubrizol Personal Care portfolio.

Lubrizol is featuring the following NEW products in Skin Care and Bath& Shower:

In Skin Care, Pemulen™ EZ-4U polymeric emulsifier, an easy-to-disperse, robust and highly efficient solution for providing emulsion stability in skin and sun care products.

In Bath & Shower, Carbopol® SMART polymers, which enables the formulation of high performance cleansing products by providing brilliant aesthetics and enhanced mildness, along with exceptional ingredient compatibility and unprecedented manufacturing flexibility.

The Lubrizol team has also developed concepts to showcase the unique properties of Lubrizol products and spotting consumer trends.

WOW MOM is a beauty survival kit, targeting busy mothers that choose to be both 100% mother and 100% woman, offering active mothers an opportunity to indulge and care for their skin, and to have that special moment for themselves every day.

Bubbly Break offers a unique combination of texture, feel and format. This set of solutions is designed to awaken the senses. Customers will be soothed by Lubrizol’s ultra-mild cream, refreshed by the icy texture of the micellar gel or pampered by the company’s silky body wash.