Next up on our journey through the ages is Cheeky Children, a sector which combines fun and playful concepts with functionality and mildness.
The products focus on innovative and interesting textures whilst incorporating high quality ingredients, ensuring they appeal as much to the parent as the child.
The “hero” product, Bubble Gum Body Wash, starts life as a liquid product, quickly transforms into a pliable goo and finally evolves into a gentle foaming wash!
All our “Through the Ages” products will be available to view on stand 220 at SCS Formulate so make sure you ask about them when you visit. Also keep your eyes peeled for our next instalment: Teen Time, when bang on trend concepts matter!