Hair damage is a major concern among consumers that are looking for repair and protection. Hair is mainly composed of proteins, whose composition and structure is impacted by daily stressors like grooming and harsh treatments (heat, chemicals). This leads to changes of the mechanical properties, less resistance and strength of the hair fiber, and more breakage.
SymProt’in™ Oat is a new natural active, concentrated in biomimetic oat peptides. Obtained through enzymatic extraction technology, it has a unique tailor-made composition profile, with adaptative efficacy on hair.
Because of their very small molecular weight, the selected oat peptides deeply penetrate into the cortex and their polarity enable to target the damaged sites within the hair. SymProt’in™ Oat will link and stay into the cortex even after rinsing, to help restore the structural integrity of the hair fiber and bring mass restoration.
Thus, the ingredient is improving hair strength and resistance, for less breakage and anti-fatigue action. Tensile test, breakage assessment and anti-fatigue test have been conducted with different levels of hair damage.
This new active is perfectly answering the demand of the market for natural and sustainable solutions, with proven efficacy on hair damage, one of the top concerns for consumers globally.
Key Takeaways:
Adaptive peptides for deep penetration in hair
Mass restoration for all levels of hair damage
Peptide retention within the cortex leads to long term effective repair
Rescues damaged hair
Improve hair strength & resistance
Decrease hair breakage