19 November 2008: 14.00–15.00

Fragrance Trends 2008

Joanna Norman, Pandora Ltd

This seminar will provide an interactive workshop exploring the fragrance trends of the 21st century, ranging from the complex segmentation of the UK market to today's fragrance themes for both men's and women's fragrances. This will lead to an investigation of key creative inspiration and new ingredients, which are driving these trends.

Joanna Norman will be sharing over 20 years experience gained from the fragrance industry worldwide. The majority of this was spent with the leading manufacturer of fragrances, International Flavours and Fragrances in both the UK and France. This, combined with an MPhil from the Royal College of Art in 'The Relationship between Fragrance and Fashion' and her current experience in fragrance training and consultancy with Pandora Ltd, of which she is a founding director, provide an insight into key trends in fragrance development.

Learning outcomes:
• Understanding the characteristics which define the UK market.
• The increased market segmentation from mass to luxury brands.
• Key trends of the 21st century.
• Today's fragrances themes.
• Exploring, smelling and recognising the creative drivers.