18 November 2008: 15.40–16.40

Cosmetic Challenges: Ingredients and Claims for Tomorrow's Winning Beauty Products

Nica Lewis, Mintel International Group

Despite the current vogue for natural free-from formulations, there is a renewed emphasis on science in beauty. Our appetite for high performance skincare and cosmetics is driving a shift to high tech ingredients. This seminar will review global beauty trends and new product launches, highlighting key ingredients and claims that are driving innovation.

Learning outcomes:
• Understanding of global beauty trends.
• Insight into consumer attitudes on natural and synthetic ingredients.
• Comparison of classic and emerging ingredients in beauty launches.
• Review of how technology and science are driving innovation in skincare and colour cosmetics.
• Summary of best new product concepts
• Understanding of what claims to focus on for the future.