How to... launch a niche / entrepreneurial brand to market
Jo Sinclair, Brand Architekts
The beauty marketplace is cluttered with products and ranges from both major toiletries suppliers and own brands. Some smaller players are still managing to launch into this competitive marketplace and create sizeable niche brands. This session will review what are the key elements for launching a niche brand into this marketplace and what are the key drivers of success?
Learning outcomes:
• Understanding of what makes a brand
• What are the factors for success
• Barriers to entry into the toiletries marketplace
• The role of formulations
• Future opportunities for entrepreneurial brands
